Elite 2024 PR Guru Alina Worth of Biosector 2

Alina Worth

Managing Director
Biosector 2

Public Relations Fueled by Personal Purpose

Alina Worth is the Managing Director of Biosector 2, powered by Syneos Health. With over 20 years of experience with leading pharmaceuticals and midsize biotechs, Alina approaches science with fresh ideas within the bounds of healthcare compliance.

Alina’s experience spans rare disease, neurology, oncology, cardiology, diabetes, infectious disease, treatment-resistant infection, respiratory, and more; supporting clients including Alexion, Biogen, Blueprint Medicine, Boehringer Ingelheim, Boston Scientific, Covidien, Eli Lilly, EMD Serono, Janssen, Merck, Novartis, Pfizer, Sangamo, Sanofi, and Vertex.

To champion a craft like PR is to understand that building connections and forging relationships are the ultimate signs of success. Her favorite moments throughout her career have been late nights planning last-minute events, finding the right solutions for clients, and her beloved team. Even when a client transitioned from her organization, Alina stayed connected. When the need for agency support arose, those former clients often returned to Biosector 2.

“Alina approaches science with fresh ideas within the bounds of healthcare compliance.”

In another instance, Alina took on a small request for narrative work from a new client. Within a year, Alina and her team were appointed as the agency of record for the client’s entire portfolio, including corporate communications. Each milestone was marked by Alina’s ability to understand her client’s goals.

As a leader, Alina believes that purpose should fuel work. She strives to create opportunities for colleagues to utilize their passions inside and outside the workplace. With that in mind, just as PR is big events and camera crews, it’s also ensuring that something doesn’t become newsworthy. Alina’s ability to navigate through complex issues under the radar with grace and determination has been a hallmark of her career.

Shauna Keough, President of US Public Relations says, “The art of public relations builds mutually beneficial relationships and Alina, our beloved PR guru… leads with a sense of empathy, which inherently allows her to build deep and meaningful relationships with her colleagues and clients… This work is truly her purpose.”

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